" Archeris manages all aspects of our online presence, letting us focus on what we do best without an in-house technical team. From managing the website to email marketing and SEO, Archeris provides the complete solution."
Search Engine Optimisation
Introduction
Getting your website to the top of the search engines is known as search engine optimisation and is one of the most affordable methods of marketing. Archeris offers an array of SEO services and consulting, either to fully manage your SEO strategy or as a added service to your existing campaign.
Search engine optimisation is an intensely competitive exercise that requires a thorough understanding of search engines and the ability to assess and implement website changes that allow your site to be indexed correctly, ensuring all relevant content is searchable and accessible from the major search engines.
Once your on-site optimisation is complete, we create an external strategy that builds your domain credibility for competitive industry keywords to ensure you rank well on a broad range of long-tail keywords. This process includes content creation and syndication, link building, strategic content partnerships and placements.
We have been in the search engine optimisation industry for over 10 years and our services and strategy evolve to the needs and requirements of our clients. We don’t take short cuts with SEO and we involve our clients every step of the way, ensuring you understand what we are doing and why it is important.
Competitive Analysis
This is our first step in analysing and researching your industry. We review each of your competitors to create a profile for what industry competitors are doing to achieve good organic results and begin building a profile for what it will take to compete with them.
It is important to understand what your competitors are doing in order to build an effective search engine strategy. Our competitive analysis report arms you with this information.
Keyword Research
As part of our competitive analysis, we start the process of building a list of powerful keyword phrases. This list generally grows pretty quickly as we identify areas that deliver good quality leads. We use a number of tools to identify valuable keywords and will work with your CPC (Adwords) team to identify keywords to be targetted monthly.
Over time, your CPC budget can be reduced as your targetted keyword phrases reach the top of the results pages.
Technical optimisation
Out team are experts in understanding what changes need to be made to a website in order for it to be more visible to search engines. Often, your agency, designer or web development company will not be experienced with SEO and will overlook certain technical aspects of your front-end code that are vital for getting your content correctly indexed.
We take on technical optimisation either as part of your overall strategy or under a consultancy agreement where we will review your site on an ongoing basis to make sure any version or site changes will not damage your organic results.
Content Accessibility
With certain website content only available via a search feature, or populated dynamically on demand (Ajax, Javascript), it often transpires that some of your valuable content cannot be read by search engines and can therefore not be found.
We will review your website content on an ongoing basis to make sure it is being correctly exposed to search engines and that you are getting the full benefit for the content you create.
Website Analytics
Through in-depth monthly analysis of your website analytics, we can gain valuable insight into which content generates the most valuable leads. This allows to us help create content that will continue to increase website leads and form content partnerships to strengthen your keyword ranking on target keyword phrases.
Content and Link Partnerships
As part of your content creation and syndication strategy we will help build the strength of your domain. This process includes forming key parterships with other professional companies to build link credibility and improve your keyword positions.
Content Creation
We have a dedicated content creation team who will write news, blog and knowledge base content that can be added to your website monthly. This ensures search engines index your website frequently for new content and allows us to target a broad and growing range of keyword phrases.
SEO Optimised Press Releases
As part of your SEO campaign we will work with your press team to ensure press releases are properly optimised for search engine benefit. This involves seeding them with target keywords and links back to key website content.
